Help mothers find natural WAYs to STAY balanceD.
•OBJECTIVE
For an academic project, rebrand an existing identity and create new brand extensions.
•CATEGORY branding/UIUX
•MY ROLE concept/strategy/visual
•STRATEGY
Introduce WIC (Women Infant and Children) to Eastern Medicine and holistic practices in acupuncture and yoga.
•KEYWORDS relaxed/natural/scientific
BRAND EXTENSIONS: WIC Holistic acupuncture services
Fashion Design: WIC baby uniforms
Package Design: WIC nutrition bars